The first million was reached: the emergency situation is making people look to RMK’s forest holiday possibilities 24.04
Since the emergency situation was declared, more than 100,000 (101,622) users have visited the website loodusegakoos.ee, with them having viewed more than one million (1,056,856) pages.
Photo: RMK Peraküla campsite in the Nõva Recreation Area. Külli Tedre.
The number of users of the Loodusega koos homepage and the app completed last summer have both grown exponentially. The number of visitors to the homepage sometimes exceeds the indicators for the same period in the previous year by nearly 50%, reaching the level of the peak season of summer. The most visited page is the search for forest holiday opportunities and, in a respectable second place, instructions for moving around in nature. Consolidated under the instructions is the most operative information about overcrowded tourist sites, their alternatives, and also the different sections of the RMK hiking trail, where it is possible to preserve both nature and one’s health while avoiding crowds.
In addition, the Forest Quiz for students racked up a large number of visits during the emergency situation, with a near record number of participants this year – 10,435 students studying at home answered questions about the forest and nature online.
‘It is gratifying to see that Estonians know how to appreciate everyone's right to take part in the free benefits offered by nature and often start planning forest holidays using the Loodusega koos channel. As the list of crowded hiking trails is constantly changing and being updated over time, it is always worth checking before going to the state forest, which trails should be avoided and which lesser known, but no less exciting places, should be visited instead’, said Marge Rammo, Head of RMK's Visitor Management Department.
In terms of hiking trails, the Kakerdaja Nature Trail, the Paunküla hills hiking trails, the Majakivi-Pikanõmme Nature Study Trail and the Paukjärve Nature Trail have been studied the most. These trails also rank among the most visited objects, in the place of which we recommend that you discover other recreation areas in Northern Estonia.
The majority of visitors to the website and the app come from Tallinn, Tartu and Pärnu, while women are slightly more interested in information related to forest holidays than men – 66% of users have been women and 34% men. Young people are particularly active when it comes to using electronic channels – with nearly 40% of users belonging to the 25–34 age group.
Before the arrival of summer and warm weather, RMK is planning to continuously monitor the number of visitors, and, if necessary, share instructions for redirecting people. Smart instructions for moving about in nature can be found at https://loodusegakoos.ee/juhised-looduskulastuseks.
Head of the RMK Communications Department
Head of RMK’s Visitor Management Department